Calipsa Brand Identity

I’ve been working on the new Calipsa brand identity as it was in need of a big refresh. I was tasked with working alongside the founder to come up with a new logomark as well as a new logotype.

The company specialises in AI video monitoring so the logomark had to be relatable. As you can see in the shot, the mark represents the first letter of Calipsa and a camera lens is weaved into the middle.